Print / CPG

As a designer in the consumer packaged goods (CPG) space—particularly within beauty, food, and wellness—I focus on crafting packaging that tells a compelling brand story while standing out on shelf. I’ve worked with established names like Revlon, Bed Head, and Dr. Scholl’s, and also had the unique opportunity to build a house brand, Pro Beauty Tools, from the ground up. This included developing the visual identity, packaging systems, and go-to-market materials from scratch.

I strategically use die-cuts, finishes, and bold visuals to elevate shelf appeal and connect with consumers. My work is highly collaborative—I partner with marketing, regulatory, and production teams to ensure every design is aligned, compliant, and retail-ready. I also design with placement in mind, optimizing for performance in major retailers like Target, Ulta, Walmart, and CVS.

In the realm of trade show graphics for Helen of Troy and Waterpik, I've collaborated with brand teams to craft immersive visuals that encapsulate each brand's ethos and product offerings. These designs serve as pivotal elements in trade show booths, attracting visitors and facilitating engaging conversations about the products.

Projects for Otterbox include marketing and sales presentations has been geared towards articulating the brand's value proposition through sleek, informative, and visually compelling slides. These presentations are designed to communicate effectively with stakeholders, showcasing product durability, design innovation, and market positioning in a clear and persuasive manner.